Are you looking to let your property in London, but you’re not sure where to start? Please read our step by step guide to the process of letting your property to find out everything you need to know.

1. Accurate valuation

It is critical that your property is priced correctly the moment it hits the market as you only get one chance to make a first impression. The aim should be to rent your property at the best possible price in a timescale that suits you.

Being market leaders in the areas that we cover, Keatons are renowned for achieving goals such as these. Our expert valuers all have many years experience, giving you a great insight into the current market place.

Call your local Keatons office or complete our online property valuation request form. Or use our instant online estimate tool for a guide to what your property could achieve.

2. Choosing an estate agent

There are a number of factors worth considering when appointing an agent:

  • Look at their current stock to see if they deal with similar properties to yours.
  • The number of agency boards they have in the area.
  • Location and presence of their office and any additional network of supporting offices.
  • The number of people they will appoint to work for you, as estate agency resources vary.
  • Quality of their marketing and presentation.
  • Most importantly, you should trust them and believe in their ability to get the job done.

3. Choosing a service

There are various options available, depending on how much involvement you would like as a landlord.

4. Preparing your property for viewings

To enable us to show your home in its best possible light, it’s worth considering any DIY improvements that have a positive impact, such as potentially de-cluttering rooms. Please see our guide to Presenting your home.

Now it's time to create the marketing material that will entice prospective tenants to view your home. We consider ourselves to be very good at this and that’s why we employ an in-house studio of talented property photographers who will ensure your home is captured beautifully. They will help stage each room to produce the highest quality photography, video content and floor plans - all of which will be used in the marketing channels.

5. Marketing your property

Making sure your property is seen by the largest number of people is where we really shine.

Through our website, keatons.com, and all of the major property portals, we utilise the very latest tools including video and online content. Social media and the ever changing channels it provides are kept up to date through our in-house marketing team. Our Access London Blog reaches over 75,000 London homes each quarter and gives us the opportunity to exclusively market your property.

We still continue with the conventional means of local advertising, such as email and SMS Alerts.

6. Let the viewings commence

Standard viewings can be arranged around your timetable. Longer opening hours allow us to be sensitive towards tenanted homes, and if your children go to bed at 6.30pm we can allot a time at the weekend for your viewings.

Most landlords prefer to leave a key with us to take advantage of us accompanying the viewing and help let their home.

Our valuers will advise you on the best marketing strategy for your specific property according to the market conditions and may suggest an open day or block viewing to maximise interest.

7. Straight-talking feedback

We find prospective tenants are more comfortable being open and honest with an objective and non-biased person who can point out the benefits of your property in a relaxed and informative way.  We'll discuss this with you during regular weekly update calls and following every viewing, comparing how the let is going to the wider market at that time, and fostering a relationship of trust with you by making recommendations for a better let based on honest viewing feedback.

8. Offer stage

The moment we receive an offer you will be notified both verbally and in writing. We will communicate thoroughly the full situation, including a tenant profile with financial status.   Any conditions or potential complications will be explained from the outset to ensure that the let runs smoothly and that it complies with your preferred timescale.

9. Progression of let

Congratulations! You have accepted an offer and the letting progression can begin.

As your estate agent we will absorb much of the administration work and communication prior to your tenants moving in.

To ensure the process runs smoothly, we employ a team of in-house designated letting coordinators. They are based in the office full time, allowing them to be proactive and always contactable to communicate where the let is up to, which our clients tend to find very reassuring.

Step 10: Tenants move in

Congratulations your tenancy has begun!

Click here to download our Landlords letting process. Or get an instant online estimate of what your property could achieve.