Successful Developments

Our expertise and local presence has secured us some of the most notable developments in East London, but it’s our success in selling them which has secured us a reputation that only hard work can achieve.

We’ve had great success with various types of developments, from more niche Grade II Listed converted buildings, right through too large modern schemes where the rate of sale has been as imperative as the price achieved.

Our previous clients continue to return to Keatons for their New Homes sales and here’s why…


Tutelage Court, E3

Jaspar Group instructed Keatons to represent their prestigious development at Tutelage Court, Bow E3 in February 2016. An impressive Grade II Listed former school dwelling, was meticulously renovated by Jaspar and converted into 36 wonderful apartments. Every effort was made to restore and retain the buildings’ numerous original Edwardian features.

Keatons successfully launched the site, via an invitation only launch weekend, selling 50% of the units within the first few weeks. The remaining apartments were sold over the next six months.

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Keatons have been absolutely fantastic in helping us sell all the units within Tutelage Court. Lars and Jon have worked tirelessly to ensure most of the entire development was sold quickly and professionally with minimal fuss, stress and hassle. I would not hesitate to use Keatons again and look forward to working with them in the near future.

Anup Pankhania, MA (Hons) Oxon MPhil Cantab, Managing Director

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Cadmium Square, E2

This huge development site comprised of four landmark new build towers. Guinness Homes acquired the entire development and instructed Keatons to sell 50% of the apartments in each tower, as each phase completed and became ready to release to the market. Keatons worked closely with Guinness Homes to organise a series of launch weekends and devise various marketing strategies. Over the course of three years Keatons have successfully represented and sold every apartment that they were instructed on, that total now approaching 150 units, with just a few apartments remaining in the final phase release at Titanium Point – all soon to be sold!

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We have received an excellent level of service from Keatons during the time we have worked together on the marketing and sale of our four new build tower blocks at Suttons Wharf, Tower Hamlets. To date they have sold approximately 140 apartments on our behalf, and the scheme is now more than 90% sold. Having been selected as part of a competitive tendering process Keatons have been involved from the beginning, and provided us with a unique insight into the local market. Their marketing advice and pricing strategies have been key in ensuring we obtain the maximum value for our properties. The whole team are always polite, friendly and professional to work with. They have lots of expertise in this area of London and have assisted us in selling our apartments to wide range of households, mainly owner occupiers, buy to let investors and first time buyers with assistance through help to buy.

Julie Stafford, Head of Sales and Marketing, Guinness Homes

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Wick Lane Wharf, E3

The U & I Group PLC (formerly Development Securities and Cathedral Group) instructed Keatons to represent their development at 419 Wick Lane Wharf. The site was launched in two phases over a 24 month period, comprising of 112 two and three bedroom riverside live/work style apartments. Acting alongside another local agent, Keatons sold over 70% of the apartments, always being actively involved in marketing strategy and price scheduling as each phase was released.

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We worked with Lars and his team from 2012 – 2016 on a large residential project in E3. Both the lettings and sales teams were hugely successful in maintaining momentum throughout the lifecycle of the project and their continued enthusiasm, energy and ‘roll your sleeves up and get the job done’ attitude prevailed, by continuously outperforming targets. Lars’ knowledge of the market and approach to strategy is impressive and above all he is the most reliable individual, always picking up the phone at any time of day. Their professional and measured approach was a pleasure to work with and I can’t recommend them highly enough.

Esther Galloway, Residential Portfolio Manager

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