Are you preparing to sell a property in London? We’re here to answer all of your questions on how to sell your home. Our aim is to make the process as straightforward and clear as possible.

How much are your fees?

Our fees vary depending on the type of property, market conditions and the sellers’ timescales. Once we have carried out a valuation in person, we will be happy to discuss our fee structure. Unlike some agents we are prepared to consider a tailored fee that suits both parties, such as a tiered fee structure (where the fee varies, depending on the price achieved).

Are you a member of any professional bodies? We are members of the Property Ombudsman, NALS and Safe agent so you have the piece of mind to know we are an estate agent that is regulated.

Where will you advertise my property?

We leave no stone unturned when advertising your property; for full details view Why choose Keatons.

For online coverage we use: all of the major property portals, our own website – Keatons.com, and social media. We also continue to utilise the more traditional, national and local print publications, including our own in-house, magazine – Access London – which has a circulation of 65,000 each issue. Additionally, we always display our clients’ properties 24/7 within our very prominent offices.

Are there any hidden fees involved for professional photographs or advertising?

No, our fee is only due once contracts have exchanged and payable on completion if we successfully sell the property. All photography and marketing is included in our service.

Do I have to have a board outside my property?

We recommend you do as around 1 in 5 inquiries come from For Sale boards, however we will not insist you have one.

How many viewings should I expect?

This depends on many factors but a typical range could be 5-10 viewings per week. The more people that view your property, the faster you’ll sell. Being as open and flexible to viewings is the key to ensuring you have as much opportunity as possible to find a potential buyer. Also, it’s much better to allow your agent to professionally show your home rather than being at home yourself with your children or pets.

Do you accompany all viewings?

Yes, we certainly try to within our extended opening hours and our keys are kept on a secure tagging system. Research and experience tell us that buyers feel most comfortable when viewing with the agent and not with the seller. However, if a buyer requests a second viewing it may be beneficial for the seller to be present to answer any detailed questions.

Will I receive feedback?

Yes, you will receive feedback after every appointment takes place and a weekly call from one of our consultants on the general progress of your property.

I have not found anywhere yet, should I put my property on the market?

We generally advise it is much better to have your property on the market prior to having commenced your new property search. This signals to potential sellers and agents that you are serious about moving and places you in a stronger position. If you accept an offer on your property it does not mean you have to move out and most buyers will understand it may take you some time to find your next home.

How do I consider the best offer from a buyer?

We’ll give you as much information as possible about your potential buyer, and their ability to proceed, to help you make a decision. As well as considering the price they have offered, the position of the buyer makes a big difference to achieving a successful sale. We are acting for you, the seller, and will always give you advice that is in your best interests.

How do you qualify a potential buyer and make sure that they have the funds to proceed?

Any potential buyer will be required for proof of deposit and/or proof of cash along with a copy of their AIP (mortgage agreement in principle) at the point of making an offer. If a buyer has yet to secure a mortgage in principle they will be required to be qualified by our in-house financial advisers.

When should I instruct my solicitor?

It is advisable to instruct your solicitor the moment you place your property on the market to allow them time to prepare the paperwork in advance of an offer being received.

Will you keep my property on the market if I accept an offer?

Most of the time we will advise that the property be taken off the market to show some ‘good will’ and allow the buyer to organise a survey and instruct a solicitor. If our sales co-ordinators feel that the buyer is not moving at a sufficient pace, we may advise you to remarket the property.

What legal proceedings are involved?

Once a sale has been agreed you will need a conveyancing solicitor to handle the legal side. It is essential that you get someone you can trust who will work with you and your estate agent to make the process as easy and stress-free as possible. When the solicitor’s details for both parties have been received the sale is confirmed in writing and Keatons will keep you regularly updated on the progress of your sale.

Will my buyers require a survey?

In most cases they will, especially if they are looking to obtain a mortgage. Our sales letters usually confirm that this is required within 14 days from the date of agreeing the offer and we will keep you updated on the progress and discuss the situation accordingly.

How quickly can my sale exchange contracts?

This depends on so many factors that there is no one time frame, but 4 -12 weeks is the typical period. We will discuss this extensively with you to try and match your timeframe with any prospective buyers and get this confirmed at the point a sale is being agreed. Factors such as instructing your solicitor and a mortgage provider (if going on to buy another property) at the earliest opportunity can really make a big difference.

When do we have to pay your fees?

Our fees work on a no sale no fee basis and only at the point of exchange of contracts do our fees become binding, they are due once completion has taken place.