Are you looking to sell a property in London but you’re not sure where to start? Please read our step by step guide to the process of selling a property to find out everything you need to know.
Step 1: Accurate valuation
It is critical that your property is priced correctly the moment it hits the market as you only get one chance to make a first impression. The aim should be to sell your property at the best possible price in a timescale that suits you. Being market leaders in the areas that we cover, Keatons are renowned for achieving goals such as these. Our expert valuers all have many years experience, giving you a great insight into the current market place.
Call your local Keatons office (link to our contact page) or complete our online property valuation request form (link to request valuation).
Step 2: Choosing an estate agent
There are a number of factors worth considering when appointing an agent:
- Look at their current stock to see if they deal with similar properties to yours.
- The number of agency boards they have in the area.
- Location and presence of their office and any additional network of supporting offices.
- The number of people they will appoint to work for you, as estate agency resources vary.
- Quality of their marketing and presentation.
- Most importantly, you should trust them and believe in their ability to get the job done.
Step 3: Instructing a solicitor
You should instruct a solicitor prior to placing your property on the market. The length of time a sale can take to go through can fluctuate, so it makes sense to appoint an experienced and efficient solicitor as early on as you can. This gives you time to prepare and gather all the information required to sell your property which could make a big difference at a later date, particularly if a chain develops above.
Please contact your local Keatons office for recommendations on local solicitors.
Step 4: Preparing your property for viewings
To enable us to show your home in its best possible light, it’s worth considering any DIY improvements that have a positive impact, such as potentially decluttering rooms. See our guide to Presenting your home. (link to this page.)
Now it's time to create the marketing material that will entice prospective buyers to view your home; we consider ourselves to be very good at this and that’s why we employ an in-house studio of talented property photography specialists who ensure your home is captured beautifully. They will help stage each room to produce the highest quality photography, video content and floor plans - all of which will be used in all marketing channels.
Step 5: Marketing… like no one else
Making sure your property is seen by the largest number of people is where we really shine.
Through our website, keatons.com, and all of the major property portals, we utilise the very latest tools including video and online content. Social media and the ever changing channels it provides are kept up to date through our in-house marketing team. Our Access London Blog reaches over 70,000 London homes and gives us the opportunity to exclusively market your property.
We still continue with all conventional means of local advertising, email and SMS Alerts.
Step 6: Let the viewings commence
Standard viewings can be arranged around your timetable. Longer opening hours allow us to be sensitive towards tenanted homes, and if your children go to bed at 6.30pm we can allot a time at the weekend for your viewings.
Most home sellers prefer to leave a key with us to take advantage of us accompanying the viewing and help sell their home.
Our valuers will advise you on the best marketing strategy for your specific property according to the market conditions and may suggest an open day or block viewing to maximise interest.
Step 7: Straight talking feedback
We find prospective buyers are more comfortable being open and honest with an objective and non-biased person who can point out the benefits of your property in a relaxed and informative way. We'll discuss this with you during regular weekly update calls and following every viewing, comparing how the sale is going to the wider market at that time, and fostering a relationship of trust with you by making recommendations for a better sale based on honest viewing feedback.
Step 8: The best sales offer
The moment we receive an offer you will be notified both verbally and in writing. We will communicate thoroughly the full situation, including the buyer’s position and financial status.
Any conditions or potential complications will be explained from the outset to ensure that the sale runs smoothly and that it complies with your preferred timescale.
Step 9: Offer agreed and solicitors instructed
Congratulations! You have accepted an offer and the sale can begin.
As your estate agent we will absorb much of the administration work and communication throughout the sale. We will prepare a memorandum of sale and send this out to all parties, including both solicitors.
To ensure a sale runs smoothly through to completion, we employ a team of in-house designated sales co-ordinators.
They are based in the office full time, allowing them to be proactive and always contactable to communicate where the sale is up to, which our clients tend to find very reassuring (link to customer testimonials).
Not only will our sales progressors monitor your sale but will also monitor any chain you are involved in to make sure your moving process is as smooth as possible.
Step 10: Surveys
Keatons generally request that a buyer should have a mortgage survey booked within two weeks of a sale being agreed. We have tremendous knowledge of the local property market and will use this to assist in providing the relevant comparable properties to the buyer’s surveyor. Should any issues be raised, we will organise for the suitable reports or quotations to be carried out to satisfy the buyer and their mortgage company.
Step 11: Exchange of contracts
Once all enquiries have been answered and a formal mortgage offer received by the buyer’s solicitor, exchange of contracts can take place. This step involves your purchaser paying a deposit usually 10% of the purchase price. Upon receipt of a contract signed by both parties, this deposit will be telegraphically transferred to the seller’s solicitor. This is a real milestone in your property sale as it’s when the sale becomes legally binding and a completion date is agreed and set at this point. .
Step 12: Completion at last
Completion is when the balance of funds arrives with your solicitor. Once they have confirmed safe receipt, they will then contact us to confirm that the keys can be handed over to your buyer – the new home owner.
Congratulations, your property is now sold.